Client: NBCUniversal

We teamed up with NBCUniversal to support them on CMO Now - their longstanding thought leadership series which gleans insights from the world's most influential marketers and senior business executives.

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We analysed over 50 hours of interviews with the world's leading marketers, and wrote a compelling white paper for NBCU to position them as industry thought leaders on the future business model for marketing. The white paper was distributed globally across a number of channels.

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Topics included the future role of purpose, generative AI and personalisation vs. mass-market comms. 

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You can read the white paper here.