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Signal is built from years of research for many of the world's biggest brands
Signal integrates orthodox measurement of category entry points with three everyday signals to provide an enhanced set of core metrics and diagnostics for evaluating marketing activity and tracking brand success.
THE SIGNAL FRAMEWORK
FITNESS
CATEGORY ENTRY POINTS
VALUES
We quantify the opportunities available to brands in aligning their narratives with people's values and worldviews.
SOCIAL NORMS
We focus on the power of social norms and common knowledge. It's not about what individuals know about the brand. It's about what they know other people know.
Evolutionary psychology tells us that signals of success, quality and reliability are the basic building blocks of decision making, but these are often neglected in the marketing narrative of how brands grow.
We build on the established science of category entry points and the importance of building rich and diverse memory structures.
Signal in practice
Our Signal model uncovers the diverse everyday patterns of mental advantage and brand success across categories. Whether its dog food or fashion, premium airlines or supermarkets (and many things in between), it's universal signals like fitness and social norms which are the most salient drivers of success.
Diverse category signals
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Focusing on wide range of signals that drive success in the real world.
Many paths to brand success
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Across a wide range of categories, our Share of Signal metric provides a highly robust and reliable measure of brand strength and competitive advantage correlating strongly with established brand KPIs.
Aligned to core KPIs
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R2 = 0.86
Answering your key brand and comms questions
Understanding where you brand is now
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Read the Signal white paper
Start thinking differently