Signal - A holisitic view of brand success

Signalling brand success

At everyday people, we believe that the current approach to understanding how brands succeed is incomplete.

That's why we've created Signal, a unique research framework designed to help marketers create successful brands. It's driven by three principles:

Brands are built collectively, not individually
Everything communicates
Brands must signal to everyone

Focusing on the things that matter

Based on real world behavioural science

Speaks the language of

the boardroom

Accessible and

cost effective

The signal framework

Building on our award-winning research on media and advertising signalling, our framework focuses on four fundamentals - accessible and relevant to all brands large and small:

FITNESS

Evolutionary psychology tells us that signals of success, quality and reliability are the basic building blocks of decision making, but these are often neglected in the marketing narrative of how brands grow.

ENTRY POINTS: CATEGORY

We build on the established science of category entry points and the importance of building rich and diverse memory structures.

ENTRY POINTS: VALUES

We move beyond category entry points to quantify the opportunities available to brands in aligning their narratives with people's values and worldviews.

SOCIAL INTELLIGENCE

We focus on the power of social norms and social intelligence. It's not about what individuals know about the brand. It's about what they know other people know.