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We do research.

About everything.

For everyone.

Hello!

We are everyday people - a radical research and thought leadership consultancy. We create cultural insights that help marketers think differently

Inspired by the latest thinking from the behavioural and social sciences, we help our clients build brands, products and services for people in the real world. 

We work with businesses who want to:

  • Embrace diverse world views

  • Take a more holistic approach to communications and brand success

  • Maximise the commercial and social impact of their work

Thinking differently 

For us, it's about being more realistic about the role brands can play in people's lives. 

We do this by focusing on two things. Bursting the bubbles that limit brand success, and understanding the brand signals relevant to the diverse audiences you need to engage. 

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Helping brands succeed

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We are experts in understanding diverse cultures, and representing the values and aspirations of ordinary people from all walks of life. Use our Bubbles framework for all forms of cultural insight including audience profiling and segmentation, ethnography and qualitative deep-dives.  

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Building on our award-winning research, Signal is our unique framework for understanding how your brand, product and communication is received in the real world. Use it for brand evaluation, campaign effectiveness, concept development and much more.

"everyday people were a great partner to work with. Their deep understanding of real-world culture helped us create a compelling new commercial narrative for DCM."
Michael Tull, Insight Business Director, Digital Cinema Media 

The team

We have decades of combined experience exploring the lives of everyday people, and supporting businesses in realising the full potential of their ideas.  

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Ian Murray

Co-founder

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Andrew Tenzer

Co-founder

Our experience

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Thanks for your message.

Let's talk

Location

20-22 Wenlock Road, London N1 7GU

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Ian Murray
ian@everydaypeopleresearch.com
07960943406

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Andrew Tenzer
andrew@everydaypeopleresearch.com
07919868084

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