Read our latest work for EssenceMediacom - Signalling Success 2
Our new research for EssenceMediacom launched this week. Following up on a 2020 study by Thinkbox, the work investigates the effect...
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Andrew Tenzer
Nov 30, 20231 min
Burst Your Bubble about... 'getting out there'
In his latest column for WARC, Ian insists that understanding ‘real people’s lives’ should not be treated like a special mission. Real...
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Andrew Tenzer
Oct 19, 20231 min
Read the first of Ian's monthly columns for Warc
In his new monthly column for WARC, Ian unpacks a ‘marketing bubble’ to help marketers better understand consumers. Ian's starting off...
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Andrew Tenzer
Oct 19, 20231 min
Read Andrew's latest Marketing Week column
Andrew discusses neoliberalism and how Young marketers lack the historical perspective needed to understand culture, being indoctrinated...
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Andrew Tenzer
Oct 19, 20231 min
Read our latest work for NBCUniversal
We teamed up with NBCUniversal to support them on CMO Now - their longstanding thought leadership series which gleans insights from the...
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Andrew Tenzer
Jul 28, 20231 min
Listen to Ian & Andrew on the CTA podcast
We had a great time chatting to Giles Edwards on his legendary podcast
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